Five Growth Hacking Instruments for B2B Marketing
When I first heard about growth hacking a few years ago, I assumed it was a fad; a startup language used primarily in San Francisco by men wearing $3,000 suits and bare feet. But I was mistaken! Growth hacking has evolved into an indispensable component of launching and expanding a new firm. Therefore, I began studying and experimenting with this procedure to determine which tools and strategies yield the best outcomes. In this piece, I will discuss what I have learned through experimentation.
It is common knowledge that expansion is the key to corporate success. Without growth, revenues remain stagnant, which is why startups of all types have shown such a strong interest in "growth hacking" in recent years. But ultimately, growth occurs through marketing, and the best marketing occurs when the best technologies are used.
Here are five marketing tools you'll want to examine when it comes to promoting your company's growth:
Unbounce:
Landing pages are crucial for converting visitors into buyers, therefore it should come as no surprise that they may be tough to construct and adequately evaluate. Promotion code on Unbounce Landing page greatly simplifies this process. The program's drag-and-drop interface makes it simple to set up pages and create forms, even if you are unfamiliar with HTML code. Unbounce is one of the most effective tools for converting visitors into buyers due to its extensive selection of templates and easy A/B testing integration.
LeadzGen:
As digital marketing becomes preoccupied with conversion rates, increasing conversions by a few percentage points can have a significant impact on the bottom line. This is where LeadzGen delivers a competitive advantage. LeadzGen is a cloud-based marketing intelligence solution that tracks your website's visitors, identifies their company and contact information, converts them into leads, and feeds your sales pipeline. Utilize this free tool to determine who has visited your website and how to contact them.
Maptive:
Nowadays, many marketers talk a great game about big data, but few of them truly use the data they possess to make significant business decisions. Maptive allows you to easily mine your data by uploading a spreadsheet of addresses and displaying them on a personalized map. Use this free tool to evaluate where your items are selling best, discover the finest locations for an upcoming marketing tour, or answer any other question regarding the geographic location of your data.
Typeform:
Online surveys can be monotonous and mechanical, and these sterile questionnaires certainly discourage involvement. Instead, Typeform facilitates the creation of entertaining, interactive, and visually appealing questionnaires. The excellent appearance and feel of the user interface allows you to collect more data through your forms and make the data more meaningful. Typeform allows you to tailor survey questions to your business, as well as highlight patterns and trends with its integrated analysis tool. This will help you change your messaging and product lines over time so that you may continue to expand.
CrazyEgg:
Want to discover how your website's visitors behave? CrazyEgg reveals where they click, how far they scroll, and what they watch, among other information. In addition, the heat-mapping capabilities provided by CrazyEgg enable you to segment your audience and discover whether certain design or content components resonate better with one group than another. Without having to conduct dozens of A/B tests, this can provide you with a wealth of useful information about your site. It is a user-friendly, inexpensive tool that will have a significant impact on your messaging and growth.
No one can manage growth on their own, which is why you must have the proper tools in your arsenal. These five tools will provide a solid foundation for expanding your customer base, managing your social media presence, and increasing your conversion rate, almost ensuring the growth and success of your business.
